Customer experience CX game
The CX-game® brings customer experience to life throughout your company!
Does working on your customer experience sometimes feel like a non-stop battle? Do you regularly ask yourself, "How can I make it different or clearer this time how important customer experience is?"
You can book a keynote speaker, share the key figures with your team again… or you can really bring customer experience to life with the CX game!
The Customer Experience Game®, the most fun way to highlight customer experience
A bold statement that we stand behind 100% and that anyone who has ever played the game will also confirm. After all, the strength of this concept is that you don't just talk about customer experience, but actually experience it.
The CX-Game® is perfectly suited for:
- Inspiration for customer-oriented projects
- Awareness of current behavior towards customers
- Kick-off to install new, desired behavior
- Repetition & reinforcement of previous customer-oriented agreements
- Fun and educational activity during a team day or corporate event
The CX-game® is a board game that raises awareness of customer experience in all its facets. You play against each other in different teams and complete questions and tasks under time pressure. You play the game under the guidance of a facilitator who inspires, judges, and keeps an eye on the clock. The stakes? To collect as many happy customers as possible, of course!
A word about the origins of the Customer Experience Game®
The CX Game® was developed by Blommaberg, the company of Nienke Bloem & Babs Asselbergs . Thanks to a partnership with customer focus expert Els Dhaeze, we have been able to use this concept for several years.
As of January 2026, Customerry is the official partner for the Customer Experience Game® in Belgium.
Want to get a taste of the CX-game® first? You can!
Are you thinking, "This might be something for us"? But would you like to get a taste of the concept first? Then we have the ideal solution for you in the form of an open trial session:
What exactly can you expect?
- A brief introduction to customer experience and all related facets.
- 1.5-hour gaming session where you compete as a group for the most happy customers
- After playing, we provide sufficient time to jot down your learnings and other tips for yourself.
- We allocate ample time to look with you at how and when you can use this, in addition to playing itself.
CX-game® trial session dates for 2026
- Friday 13/02/2026 | Open session - 9-12h @ Mechelen
- Tuesday 05/05/2026 | Open session - 1 PM - 4 PM @ Sint-Niklaas
- Friday 25/09/2026 | Open session - 9-12h @ Mechelen
- Tuesday 17/11/2026 | Open session - 1 PM - 4 PM @ Leuven
![bringing the customer experience to life]()
What others experience during the CX game trial session.
Why we at Customerry are fans of the CX-Game®
Finally: do you have another format in mind?
You can play the CX-game® with teams of 8 to 150 people, and no challenge is too crazy for us. So feel free to contact us; we would be happy to tell you, without obligation, about all the possibilities to revive or bring your customer experience to life.
PS: You can also download all the information here , handy for convincing your colleagues :)
Ready to shake up your customer experience?
Great! Book your spot for one of our open sessions today and start thinking about which customer-centric plans you want to implement this year!
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Measuring and improving customer friendliness: where is the best place to start?
To measure is to know, everyone knows that. But customer experience is not so easy to express in numbers. The solution? The keen eye of an external expert who tells you not only where you stand today, but, more importantly, how you can create even more loyal customers and ambassadors.
Customer experience training: a must for every company!
Whatever you want to learn about customer experience, at Customerry we definitely know how to help! From customized in-house training programs to open sessions and even a real CX game.
