Over Customerry

Improve your customer retention? Easier than you think!

You read that right: at Customerry, we believe that a better bond with your customers doesn't always have to be the result of complex business strategies and lengthy consultancy processes. What's more, getting to know your customers better and thereby improving customer loyalty is likely simpler and more affordable than expected.

Get to know Customerry!

Pleased to meet you, Sarah! A woman in her early forties, stepmother to 2 teenagers and 1 four-legged friend, nature lover, foodie, and bookworm. A bon vivant, idealist, dreamer, and positive world improver. I love connecting people, shaking them awake, and helping to shape business strategy. Although, of course, none of that is why you ended up on this website. But it does tell you a bit more about who I am and what I stand for. And that seems important, should we ever decide to join forces, doesn't it?

Customerry is the result of 15 years of customer-facing roles in which I often saw the same issues and challenges. A company is only as customer-oriented as its least customer-oriented department. Sounds complicated, you say? Let me clarify a bit. I was often responsible for customer service. First as an agent, then as a team lead, and a bit later as a manager. And getting that department to act, think, and act in a customer-oriented way worked out pretty well. But as soon as you need another department for an issue, it becomes a whole lot more difficult.

Why is that? Because companies rarely possess a clear and, above all, deeply ingrained customer strategy and corporate values anymore. Improving customer loyalty is impossible if you don't know "why." The search for an 'overall' solution became necessary; I discovered the field of customer experience and fell in love instantly. After several years of studying and gaining experience, I obtained my CCXP certificate in 2019 and started my own business.

My mission? To guide as many companies as possible towards a customer-centric way of working. Read: to make team #everyonecustomercentric as big as possible.

Optimize your customer retention with Team Customerry?

Improving customer retention together with Customerry, that is...

…a great adventure from which you, your customers, and your employees will all benefit greatly. But since that surely isn't convincing enough, you can find my key core values below.

No-nonsense & in plain language

Common sense and plain language. These are some of my favorite terms when explaining my approach. I ensure that everyone understands our sessions, and I speak the language of your employees, both in the boardroom and in the warehouse—I promise!

Discreet

Discretion is a matter of course for me, and at your request, I am happy to sign a confidentiality agreement. Naturally, I am happy to showcase clients on this website or social media during or after a process. Here too, I always ask for explicit permission in advance. After all, good agreements make for lasting friendships!

Fun!

Customer experience is by no means a vague concept. In fact, it is a proven and well-founded way of doing business. However, that does not mean it has to be boring. So expect the unexpected and plenty of humor before, after, and during our sessions!

What you can hire us for, among other things

• Inspiration: various keynotes and interactive sessions around customer experience
• Implementation: from assessment to co-drafting and executing your client-facing projects
• Training: Need customer-oriented communication training? Our approach actually works and, importantly, sticks long after the training.
• As of January 2026, we are also the official licensee of The CX Game® , a way to bring customer experience to life through play.
• Unburdening: I think along with you both strategically and operationally, and I have an extensive network to ensure you have the right partners for tools, measurement systems, and more.

For whom we like to make a difference.

My favorite clients are companies that, like me, have a penchant for clear language, transparent work, and a healthy dose of common sense. Furthermore, I consciously choose the SME market because I know that my experience makes the biggest difference here, and we simply understand each other well. I don't have a real preference for specific sectors, but anyone who knows me a little knows that the construction, ICT, and healthcare sectors have forever captured a special place in my heart.

Need customer-oriented communication training?