Customer-oriented work in construction
for ambitious construction companies that want to work in a customer-oriented manner
"That's the construction industry, isn't it?" Thanks to stories from Andy and the Brick Belgians, among others, this statement is once again known throughout Flanders. Not that it makes you happy as a construction entrepreneur. On the contrary, you want nothing more than for every customer to be a satisfied customer. But sometimes it seems as if you and your customers come from another planet and that customer-oriented work in construction is virtually impossible, right?
Do these things sound familiar?
- You have a customer who “just wants to ask something quickly” (question number 7 of the week, and it’s only Tuesday).
- You have a customer who says: “But I thought that was included?” (you think, it is clearly described in the quote, but anyway)
- You have a customer who keeps hesitating about which color tiles they want (and you see your schedule going down the drain again because you have to order something new).
And that is not to mention deliveries where your client suddenly understood all sorts of things differently, or discussions that always seem to end in a "yes, but we said so" story...
Welcome to the construction industry, where people think you mainly build and renovate houses, but where you actually have to build trust.
Why customer-focused work in construction seems so difficult
You might be thinking right now: “Oh, it’s just part of the job in our sector,” but I don’t agree with that.
The biggest problem? The way you view a construction project and your client are two completely different things. You talk about installing a steel beam , filling a small hole, a skirting board here and a corner there. Your client, driven by a negative connotation about the industry that should not be underestimated, mainly sees disasters, things that never get finished, and half the time doesn't understand what you are talking about.
The biggest problem is not the quality of your work. Otherwise, you wouldn't have any clients. Your biggest challenge is everything surrounding it: communication, expectations, and understanding what goes on in your client's mind. Once you grasp that, applying customer focus in the construction industry becomes much easier.
The solution? Invest in a workshop specifically for the construction industry.
Imagine that you no longer feel the frustration or stress of dealing with customers, but that you:
✅ perfectly understands why customers always expected something different
✅ knows yourself how to check what your customer's expectations are in your own business (large or small)
✅ and how to conduct customer conversations in which you make clear agreements, remaining commercial yet customer-focused.
That is exactly what you learn during the Customer-Oriented Working in Construction workshop! This half-day workshop is designed for construction companies that think:
We are professionals. But all that customer hassle… that actually costs us too much time and too much energy.
In 3.5 to 4 hours, you will discover how, with simple changes to your current working methods:
creates fewer misunderstandings
brings more peace of mind to the customer
prevents discussion before it arises
Your team helps set boundaries without conflict
and above all: lose much less time on unnecessary hassle
You're going home with tools you can use tomorrow, I promise!
In addition, I share many proven methods and practical tips , and you will go home with a personal action plan that you can apply immediately. This is not a pure inspiration session but a real workshop, so you will do exercises that you apply directly to your organization!
What customers say about us
Training immediately applicable in practice and tailored to your company's challenges. Practical and feasible advice to address pain points. Ken V - Industrialise
Sarah brings you back down to earth when you think you are already scoring well in terms of customer-oriented work. She asks sharp questions and, at the same time, thinks along from your company's perspective. Lennert-Jobitex
For the workshop on customer-oriented working in construction
⛔ You say “no problem” too often, and pay the price later in lost time and stress.
⛔ You get into discussions about expectations, extra work, and timing, while you think: “Didn’t we say that clearly?”
⛔ Your calendar is driven by client inquiries and putting out fires day after day instead of by your schedule (which is running behind).
After the workshop on customer-oriented working in construction
✅ You communicate clearly and professionally, which calms customers down and makes them "try" less.
✅ You make agreements in a clear and customer-friendly manner, so that misunderstandings and discussions occur much less frequently.
✅ You guard your boundaries (and therefore the profitability of your business) with confidence and without damaging the relationship.
This is exactly what you can expect from the content...
During this half-day, we focus on 3 concrete topics that make a difference:
1. Insight into your customer's expectations. How do you easily gain insight into what customers really want (and especially all the things they aren't thinking about that you think 'surely that's obvious?!')
2. What to say when things get tense. How do you communicate about less-than-great news, a schedule delay, something going wrong, etc., without upsetting the client or letting the situation escalate?
3. A simple structure and routine that halves the number of in-between phone calls and questions and immediately puts your customers much more at ease.
... and all of this is provided as well
- Intake questionnaire for the workshop
- Live workshop with a maximum of 15 people
- Reception on Friday, April 17 from 8:30 AM , we start at 9:00 AM sharp.
- We provide a light breakfast and treat you to plenty of tasty snacks in between.
- Location: Welcome aboard the partnership in Mechelen , my favorite floating location
- You will take all slides, templates, and work documents home with you so that you can continue afterwards.
- We will wrap up around 5 pm, with the opportunity to chat afterwards for your final questions and concerns.
- Two weeks after the workshop, we will have a follow-up to see what you have already been able to apply in your business.
Your investment for all this = €150 excl. VAT*
Up to 3 weeks before the workshop, you pay the early bird price of €150 excluding VAT; after March 29, you pay €250 excluding VAT.
Would you like to bring colleagues along? Then you will receive a 40% discount starting from the 2nd participant.
Why this workshop is different from the rest
No textbook wisdom , but 15+ years of practical experience in more than 30 different SMEs.
Tailor-made solutions for small and medium-sized enterprises. No crazy tools or investments, but smart techniques that really work.
Immediately applicable : You devise and immediately apply what you learn to your company, in your systems, in your own way, in a style that suits your company.
Your trainer, coach, and inspirator for the day
- 15+ years of experience with customer contact and communication
- 6+ years as an entrepreneur with Customerry
- passionate about human behavior
Want to know more? Feel free to dive deeper into my story or read what others are writing about us.
5 reasons to invest in the customer-oriented working in construction workshop
Let's be honest for a moment. Most construction companies don't lose money because they deliver poor quality, but because they resolve misunderstandings and put out fires. You might not see that cost in your final calculation, but you feel it in your business every day.
Below are 5 reasons why your investment in this workshop pays off immediately:
1) Fewer phones = less wasted time
A customer who is insecure will call. Not once, but multiple times, and always at a time that is inconvenient for you.
2) Less discussion about overtime = more margin
Everyone in construction knows this: “But I thought that was included?” And then it begins: explaining, arguing, and ultimately admitting it because there is nowhere you can really refute that it isn't. That is simply… giving away margin .
3) Less duplication of work due to misunderstandings
Many “small mistakes” are actually misunderstandings, caused by poor follow-up or by not making everything concrete and clear beforehand. Making double trips or ordering something twice are expensive matters that eat away at your profit margin.
4) Better reviews = more inquiries with less marketing
Customers choose based on trust and reputation, especially in the construction sector. A few customers who say, “With them, we always knew where we stood.”
That is gold and brings you new customers without you having to shout even louder on social media.
5) Less stress (and yes, that is worth something too)
This is the real profit. Because you can generate as much revenue and profit as you want, but if you are stuck in customer conflicts every day, you will burn out. Working in a customer-focused way in construction also means: putting out fewer fires, more peace.
In short, this workshop is not another cost, but a way to recoup time, margin, and energy .
What others say about our workshops
Sarah knows exactly what she is talking about. She spices up her stories with practical examples. She encourages you to give your customers an experience. She really makes you eager to get started with everything.
VOKA participant
Sarah knows what she is talking about and effortlessly applies her expertise to any type of business.
Joren C
Are you done with all that in-between client hassle in construction?
If you are reading this page and thinking: “Yes… this is exactly what we are experiencing,” then you already know what to do.
Register for the workshop “Customer-oriented working in construction”
And start running projects with less stress, less discussion, and more trust.
Share with friends:
